A SHORT STORY
Most teams don’t struggle to make things. They struggle to decide what to make, why it matters, and how far to push it.
MadBad exists to support that moment. We work as a creative studio partner to brands and teams who need clear thinking, strong creative judgement, and work that’s held to a high standard.
We’re brought in when direction matters as much as delivery, and when the decisions behind the work need to be right.
WHAT WE DO AND HOW WE FIT IN
MadBad sits between strategy and execution. We help shape ideas early, guide creative direction, and deliver work that’s considered, well made, and purposeful.
Depending on what’s needed, we:
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lead projects end-to-end
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integrate into in-house teams
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support agencies with creative direction and design
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step in when a brief needs shaping, not just fulfilling
Our role flexes. Our standards don’t.
HOW WE WORK
We work with focus, collaboration, and responsibility. Every project starts by defining the problem properly, not jumping to solutions. We ask questions, challenge assumptions, and help teams make decisions they can stand behind.
We don’t oversell ideas, rush execution, or pad work for the sake of it. We care about:
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clarity of thinking
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quality of craft
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consistency of execution
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and how the work is experienced in the real world
That’s what we bring to the table.
WHO WE WORK WITH
We partner with:
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in-house marketing and brand teams
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founders and leadership teams
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agencies needing senior creative support
Typically, our clients are navigating complexity, change, or growth, and need creative input that’s grounded, reliable, and decisive.
Welcome to the 'Daft Punk' of creative teams
The OG
Creative Strategist
Motion Prophet
Head of Motion Graphics
The Brand Whisperer
Planning and Marketing Strategist