Mad Bad Intelligence · v1
AI strategy
before
the campaign.
Create better briefs with better insights for better creative outputs. AI-powered strategic thinking that sharpens campaigns before the work begins.
Trained on how Mad Bad Studios thinks · Built for strategists, founders and creative teams
Example briefs
CHALLENGE
“Make a new sports drink feel essential, not optional, for everyday athletes who see performance as a mindset, not a membership.”
AUDIENCE & INSIGHT
“Target 25–34 urban runners. The insight: they don’t chase medals, they chase consistency. The work should feel like a training partner, not a coach.”
OUTPUT
“Launch film + social toolkit. Tone: raw, rhythmic, early-morning. Hero message: Your first mile is the loudest thing you’ll do today.”