BRAND STORY.

The Challenge

Create a premium indoor golfing experience and brand world that matched the quality of the simulators and spoke to a core audience tired of rain delays.

The Approach

Using the latest in golfing simulators and creating an environment that felt premium, we developed a brand that matched that aesthetic and spoke to our core audience. We also created content that spoke to the very challenges of playing golf outdoors — the rain — ensuring that Apex Golf provided a space for customers to play all year round, whatever the weather.